What is the goal of the Choosing Wisely campaign?

• A. Improve patient satisfaction
• B. Reduce unnecessary tests and procedures
• C. Expand access to care
• D. Increase provider revenue

Answer: (B)

Choosing Wisely aims to reduce unnecessary medical tests, treatments, and procedures by encouraging conversations between clinicians and patients about what is truly needed, safe, and evidence-based. The campaign rests on the idea that some care offers little or no benefit and can even expose patients to harm or waste resources. By identifying common low-value practices across specialties and sharing practical recommendations, it promotes value-based, patient-centered decision-making. That focus—that the goal is to cut down on wasteful or unnecessary care while supporting high-value, appropriate care—best fits the campaign. The other options don’t capture this core intention, since improving satisfaction, expanding access, or increasing revenue aren’t the primary aims of Choosing Wisely.